About Us
Good food creates lasting moments
We believe knowing where your food comes from makes it taste better. I’m Marsh, a second-generation Alaskan fisherman. Growing up fishing on my family’s boat taught me many things, including how the absolute best seafood should taste. When I realized that the seafood most people in the U.S. eat didn’t taste the same as the wild Alaska seafood I grew up catching, I set out to change that. Laser-focused on sourcing the best fish from sustainable small-boat fishermen and shortening the supply chain between the fisherman and the consumer, we started a company that delivers the best Alaska seafood — carefully processed, packaged, and shipped right here in the USA, to households across the country so they can enjoy the best possible culinary experience with the best possible seafood. I’m a foodie at heart with a love for organic and sustainable ingredients and a passion for connecting people with the source of their food. I believe that food has a way of bringing people together and helping us create unbelievable experiences and lasting memories together.
The Proof is in the Details
We offer the best fish, guaranteed
We are maniacal about quality. Here are a few of the ways we ensure you receive the best the ocean has to offer:
- Our seafood is at least 6 months fresher than the average fish sold in your grocery store.
- Our fish is flash frozen within 3-5 days of being caught, so it arrives at your doorstep in perfect condition. The fish in your grocery store’s “fresh” case is either on average 10-15 days old, or previously frozen and thawed out before you purchase it.
- Every portion of fish is rigorously reviewed by our quality team before it is shipped, nothing but the best makes it to your plate.
- We are experts at delivering fish. It's all we do. Wherever you are, rest assured your fish will arrive in perfect condition.
What does all of this mean? Our seafood tastes better.
Traceability and sustainability you can trust
- Recent studies have found that seafood bought in supermarkets may be mislabeled as often as 25 to 70 percent of the time. Seafood traceability - from source to plate - is critical to ensure that seafood is legally caught and honestly labeled. At Sitka Seafood Market, each portion of fish lists the fishery and supplier it came from, and sometimes the boat that caught it. (Scan your portions to learn about where they came from.)
- Large seafood operations often use fishing methods that destroy the natural seafloor habitat and/or result in excess bycatch, and profits from these operations go to multinational corporations. At Sitka Seafood Market, we source from small boats that use low-impact gear such as hook-and-line, pot, and gillnet, and that help support the economies of local fishing communities.
- Over 70% of the seafood consumed in the U.S. is imported, creating long supply chains and lack of traceability. 100% of our seafood is wild-caught, and harvested and processed in the United States.
- We care deeply about our impact on the environment and the people involved in harvesting our seafood: Our proprietary 9 point sourcing criteria ensure all seafood meets our environmental and social standards.
We Care
We are passionate about supporting the people, communities and ecosystems that provide our seafood. Through our 1% For the Wild program, we donate 1% of our revenues to fishery conservation, habitat protection, and efforts to strengthen local communities and food systems in the places we live, work, and play.