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★★★★★ 4.9/5 from 500+ reviews
Real Fishermen. Real Boats. Fully Traceable.
Wild-caught in Alaska and around the U.S. by fishermen we know by name, with every box traceable back to its source.
★★★★★ 4.9/5 from 500+ reviews
Claim Free Shrimp + $35 Off
★★★★★ 4.9/5 from 500+ reviews
You’ve read the labels — “sustainably sourced,” “responsibly caught,” and all the rest of it. After a while the words stop meaning much, because anyone can print them on a package, and most companies do. So it’s fair to ask any seafood company to prove it: tell us the fishery, and tell us who caught it. We can do both — and more often than not, we can tell you the boat, too.
★★★★★ 4.9/5 from 500+ reviews
Reason 1
Traceable to the Source, Not Just Implied
Most seafood changes hands so many times that by the time it reaches you, nobody can tell you where it started — part of why nearly 40% of the seafood sold in the U.S. ends up mislabeled,¹ so you can't always be sure you're eating what the package says you are.
We work the other way around, with a known fleet of small-boat fishermen across Alaska — Drew Terhaar on the F/V Audacious, Jeff Farvour on the F/V Apollo, and Isaac Reynolds on the F/V Alaska. Ask us about your seafood's fishery and we can often tell you the exact boat and fisherman who caught it. Our co-founder, Marsh Skeele, still fishes alongside his dad, and he and our sourcing and quality team vet every partner against our quality and sustainability standards.
“The fish is amazing and delicious. I trust the company and feel good about the quality and supporting small fishermen.”
SVAPNA S. · VERIFIED PURCHASE
Reason 2
A 9-Point Standard Behind Every Box
A fishery isn’t just a species — it’s one species, from one place, caught with one method, like hook-and-line-caught sablefish out of Southeast Alaska. That’s the exact unit we vet, not just the name on a label, against our own nine-point sourcing standard: the health of the stock, how it’s managed, and how the people doing the work are treated. A fishery has to clear all nine, every time — miss one, and we don’t sell the fish.
Hard to see from a grocery case, easy to check with us. Ask how a species is doing this season, and we can answer, because we know the people who caught it.
“We get a variety of fish delivered monthly and I never have to puzzle over deciphering a sustainability rating label in the grocery store.”
JANE N. · VERIFIED PURCHASE
Reason 3
The Gear We Use And Why It Matters
Most brands skip past how fish is caught — less exciting than a sunset over the water. We think it's what matters most. We fish primarily with hook-and-line, pot, and gillnet — selective, low-impact methods — and carefully vet every fishery for the gear it uses. That approach is slower and catches less, which is why the fisheries we rely on stay healthy enough to still be here next year.
If you've ever wanted your money to line up with what you believe about the ocean, this is where it happens — at the gear, before anything reaches a box.
“We absolutely love getting fish from Sitka Salmon! It is such high-quality fish and we love that its arrival on our plates is through safe, sustainable means, in addition to supporting small fishing families!”
LEANNE S. · VERIFIED PURCHASE
Reason 4
Every Portion Checked by a Person Before It Ships
Knowing where your fish came from is one thing; you also want it to be good every time. So before anything ships, someone on our team reviews every portion by hand.
Freezing isn't what makes fish less fresh — done right, it locks freshness in. Because we blast-freeze shortly after harvest and control the supply chain from start to finish, your seafood reaches you around 4–6 months from catch. A lot of grocery store fish can't say the same: much of it is shipped overseas for processing and back before it's sold, and once thawed, there's no way to know how long it's been sitting in the case.
If there is a problem with your box, our 100% satisfaction guarantee covers it — we will make it right.
“Over 4 years my wife and I have always been satisfied with all the seafood we’ve received. Their customer service is unmatched. If you’re looking for fresh seafood Sitka Seafood Market is the place and you’re supporting the fishermen in this awesome area in Alaska!!”
RANDY S. · VERIFIED PURCHASE
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From People Who've Been Getting Their Box For Years
Questions People Ask First
Swap any species before it ships, and every order is backed by our 100% satisfaction guarantee.
No. Skip a month or cancel anytime, and our team is ready to help.
Every portion is traceable to the fishery it came from and the processor that handled it, and often to the exact boat and fisherman too — it’s printed right on the package.
Know exactly where your seafood comes from.
Wild-caught in the U.S. Traceable to the source. Backed by our 100% satisfaction guarantee.