Prefer to Talk? Call us to order (309)-342-3474
Real Fishermen. Real Boats. Zero Guesswork.
You’ve read the labels — “sustainably sourced,” “responsibly caught,” and all the rest of it. After a while the words stop meaning much, because anyone can print them on a package, and most companies do. So it’s fair to ask any seafood company to prove it: tell us the fishery, and tell us who caught it. We can do both — and more often than not, we can tell you the boat, too.
Traceable to the Source, Not Just Implied
Most seafood changes hands so many times that by the time it reaches you, nobody can actually tell you where it started. That’s just how the commodity system works. It’s also part of why nearly 40% of the seafood sold in the U.S. ends up mislabeled,¹ so you can’t always be sure you’re eating what the package says you are.
We work the other way around. We work with a known fleet of small-boat fishermen across Alaska — people like Drew Terhaar on the F/V Audacious, Jeff Farvour on the F/V Apollo, and Isaac Reynolds on the F/V Alaska. Ask us about the fishery your seafood came from, and we can tell you — often right down to the boat and the fisherman who caught it. Our co-founder, Marsh Skeele, still fishes alongside his dad, and he and our sourcing and quality team vet every partner in that chain to make sure they meet our quality and sustainability standards.
“The fish is amazing and delicious. I trust the company and feel good about the quality and supporting small fishermen.”
SVAPNA S. · VERIFIED PURCHASE
A 9-Point Standard Behind Every Box
A fishery isn’t just a species — it’s one species, from one place, caught with one method, like hook-and-line-caught sablefish out of Southeast Alaska. That’s the exact unit we vet, not just the name on a label. We measure every fishery we work with against our own nine-point sourcing standard, covering both environmental and social criteria: the health of the stock, how it’s managed, and how the people doing the work are treated. If a fishery doesn’t clear that bar, we don’t sell its fish, and that rule is the thing the whole company is built on.
It’s the kind of detail that’s hard to see from a grocery case but easy to check with us. Ask us how a species is doing this season, and we can actually answer, because we know the people who caught it.
“We get a variety of fish delivered monthly and I never have to puzzle over deciphering a sustainability rating label in the grocery store.”
JANE N. · VERIFIED PURCHASE
The Gear We Use And Why It Matters
Most brands skip past how the fish is actually caught, because it’s less exciting than a photo of a sunset over the water. We think it’s the part that matters most. We fish primarily with hook-and-line, pot, and gillnet — selective, low-impact methods — and we carefully vet every fishery we work with for the gear and practices it uses. That approach is slower and it catches less, and that’s exactly why the fisheries we rely on stay healthy enough to still be here next year.
If you’ve ever wanted your money to line up with what you believe about the ocean, this is where that actually happens: at the gear, on the water, before anything reaches a box.
“We absolutely love getting fish from Sitka Salmon! It is such high-quality fish and we love that its arrival on our plates is through safe, sustainable means, in addition to supporting small fishing families!”
LEANNE S. · VERIFIED PURCHASE
Every Portion Checked by a Person Before It Ships
Knowing where your fish came from is one thing, but you also want it to be genuinely good every time it shows up. So before anything ships, someone on our team reviews every portion by hand.
Freezing isn’t what makes fish less fresh — done right, it’s what locks freshness in. Because we blast-freeze shortly after harvest and keep it in our hands the whole way, your seafood reaches you around 4–6 months from catch, on a supply chain we control from start to finish. A lot of grocery store fish can’t say the same — much of it is shipped overseas for processing and back again before it’s sold, and once it’s thawed, there’s no way to know how long it’s been sitting in the case. That gap is a real timeline, not a marketing line.
If a box ever isn’t right, our 100% satisfaction guarantee covers it. Reach out and you’ll get real help from our U.S.-based team.
“Over 4 years my wife and I have always been satisfied with all the seafood we’ve received. Their customer service is unmatched. If you’re looking for fresh seafood Sitka Seafood Market is the place and you’re supporting the fishermen in this awesome area in Alaska!!”
RANDY S. · VERIFIED PURCHASE
Questions People Ask First
Swap any species before it ships, and every order is backed by our 100% satisfaction guarantee.
No. Skip a month or cancel anytime, and our team is ready to help.
Every portion is traceable to the fishery it came from and the processor that handled it, and often to the exact boat and fisherman too — it’s printed right on the package.
Here’s the whole thing
Know where your seafood comes from — for real.
Wild-caught, traceable to the source, and checked by hand before it ships. Here’s what shows up and how it runs.
- Seasonal wild seafood — salmon, halibut, sablefish (black cod), cod, rockfish, spot shrimp, Dungeness crab, and more, rotating with the catch
- Traceable to the source — the fishery, the fleet, and often the exact fisherman and boat that caught it
- Portioned and blast-frozen shortly after harvest, about 4–6 months catch-to-box
- Recipes and cooking tips with every box, plus direct access to our Culinary Director Grace Parisi for all your cooking questions
- Monthly species swaps — trade out anything you don’t want
- Premium Box $159 — about 4 lb